Best practice creative, strategy, technology & data. Job done.

Our Approach

Our approach is to bring strategy – creative – technology and data together to deliver highly effective work that makes a measurable difference to our clients' business.

Everything we do starts with listening to our clients’ desires and understanding their objectives and goals around their digital marketing or campaign plans.

Whether it be a small regular campaign or a large tactical project, XCOM follows a structured process for each client engagement.

From acquisition, customer retention and increasing sales, to brand awareness and traffic driving – whatever the objectives are, it all begins with a highly strategic focus.

Strategy. Strategic thinking.

Understanding our client’s business and analysing consumer behaviour is central to everything we do.

We translate research insights into marketing and business strategy. Our team devises a clear plan to achieve core brand and business goals, from raising awareness and shaping brand perception to creating engaged user bases and catalysing specific behaviour.

Creative.Creative digital.

Armed with a bagful of insights, there’s nothing we love more than solving problems and coming up with cracker concepts and ideas.

Our creative team develops brand experiences across multiple channels and digital touchpoints, with the goal of combining inspiration and usability to communicate clear brand messages that drive engagement and action.

Technology.Leading-edge technology.

When implemented and deployed correctly, technology becomes invisible. And that's just how we like it.

XCOM's development team creates solutions for our clients that enable their business operations. We build systems to be scalable, stable and extensible, while delivering user-centric functionality. We work with client teams to identify and employ the right suite of technologies to ensure each solution is realised as intended.

Data. We love data.

We harness data management to deliver exceptional results. And the data helps bring our ideas to life.

We go to great lengths to ensure that every initiative has defined Key Performance Indicators and metrics for success, building in analytics to measure program or platform performance. Our measurement expertise spans Web, campaign and social analytics, which are often made available to clients as interactive online dashboards. Our work also includes evaluating customer relationship management. We look at how customer data profiles can be used to create a better, more relevant experience for users that strengthens their connection to the brand.