THE WORK
THE THINKING
Keys to the Coast was a hugely successful campaign for Destination Gold Coast, in conjunction with the Gold Coast 2018 Commonwealth Games and The Star Gold Coast.
The campaign offered the chance to win a $30,000 Beach House escape during the Gold Coast 2018 Commonwealth Games; including flights, accommodation, spending money plus tickets to the opening ceremony.
OUTCOMES
XCOM designed and developed a site which showcased lots of video content from local Gold Coast celebrity ‘guides’ such as Mick Fanning, Amy Shark & Sally Pearson.
Entrants were prompted to discover and share content from the Gold Coast celebrity guides - unlocking and sharing their stories and videos for bonus entries to win fantastic prizes.
