• Work
  • Alere - The Alere Pebble™ Microsite

THE WORK

Alere-Pebble-hero-image

THE THINKING

Alere approached XCOM to design and build a responsive microsite to promote their Alere Pebble™; an all-day activity tracker that motivates people to be active anytime, anywhere. The Alere Pebble™ is a discreet, easy-to-use device, which clips to an individuals shoe, blending seamlessly into daily life.

SUMMARY

XCOM have produced a modern and visually stunning responsive microsite to promote the Alere Pebble™. The design has proved such a hit with all Alere stakeholders as to inform changes across their existing domain for the MyAlere™ Program (personal dashboard, and store to purchase the device).

Case Study

CLIENT

Alere

CAMPAIGN

The Alere Pebble™ Microsite

OBJECTIVES

  • Raise awareness for the Alere Pebble™ and further promote its use as a healthcare-monitoring device
  • Increase their organic search ranking
  • Ability to easily update site content via user-friendly administration functions within Wordpress
  • Develop a blog that can be updated with ongoing content relating to use of the Pebble™ and healthcare-monitoring
  • Support their social conversations (two way) and promote social sharing
  • Drive Traffic from the blog to linked content

SUMMARY

XCOM and Alere have partnered to develop a visually stunning, brand-appropriate site to promote the Alere Pebble™ as a healthcare-monitoring device. There is a blog component ready to be switched on which offers user-friendly administration functions via the WordPress dashboard.

BACKGROUND

The microsite utilises a combination of HTML and WordPress pages. Alere specifically wanted a WordPress site, as it's the most popular blogging package on the Internet, powering over 60 million websites worldwide.

The ease of posting and content management, coupled with XCOM's responsive design and custom functionality has delivered a stylish and progressive solution, which has already informed other digital marketing design for Alere properties.

OBJECTIVES

  • Raise awareness of The Alere Pebble™ and further promote its use as a healthcare-monitoring device
  • Increase their organic search ranking
  • Ability to easily update site content via user-friendly administration functions within WordPress
  • Develop a blog that can be updated with ongoing content relating to use of the Pebble™ and healthcare monitoring
  • Support their social conversations (two way) and promote social sharing
  • Drive traffic from the blog to linked content

KEY FUNCTIONALITY

  • Stylish, fully responsive, vertically scrolling microsite
  • Links to Store and MyAlere.com personal dashboard
  • Expandable submenus for navigating the ‘FAQ’ & ‘About’ sections
  • Embedded Alere Pebble™ videos throughout the site
  • Blog functionality which will allow users to comment against content and share content via social networks
  • Blog utilises widgets with the most recent blog entries & featured posts
  • Categories, tags & blog search functionality
  • Alere can make blog posts featuring: Image galleries, Video, Audio & Article Downloads
  • Alere can moderate comments prior to appearing on blog