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  • BoysTown - Blog. 'Fresh Start. New Hope'
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THE WORK

BoysTown-Blog-hero-image VIEW SITE

THE THINKING

BoysTown Australia realised that their existing method for distributing and promoting content was no longer meeting their objectives. As a forward thinking organisation, with a fresh commitment to broadcasting content for increased awareness, they approached XCOM to design & build a responsive WordPress blog site.

SUMMARY

A visually stunning, brand-appropriate blog to raise awareness of BoysTown's services and facilitate their social conversations. The blog went through design approval with all BoysTown stakeholders and was coded from scratch to be responsive and offer user-friendly administration functions within the WordPress dashboard.

BoysTown-Blog-Portfolio1
BoysTown-Blog-Portfolio2
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Case Study

CLIENT

BoysTown

CAMPAIGN

Blog - Fresh Start. New Hope.

OBJECTIVES

  • Raise awareness of BoysTown's services, cause and role/value in the community
  • Increase their organic search ranking
  • Ability to regularly publish updates via the Comms team anytime of the day or night
  • Support their social conversations (two way) and promote social sharing
  • Capture email addresses of people who subscribe or comment
  • Drive traffic from the blog to linked content

SUMMARY

XCOM and BoysTown Australia partnered to develop a visually stunning, brand-appropriate blog to raise awareness of BoysTown's services and facilitate their social conversations. The blog went through design approval with all BoysTown stakeholders and was coded from scratch to be responsive and offer user-friendly administration functions within the WordPress dashboard.

BACKGROUND

BoysTown Australia specifically wanted a WordPress site, as it's the most popular blogging package on the internet, powering over 60 million websites worldwide.

The ease of posting and content management, coupled with XCOM's responsive design and custom functionality has delivered a stylish and progressive solution, which will likely inform future digital marketing design for BoysTown.

OBJECTIVES

  • Raise awareness of BoysTown's services, cause and role/value in the community
  • Increase their organic search ranking
  • Ability to regularly publish updates via the Comms team anytime of the day or night
  • Support their social conversations (two way) and promote social sharing
  • Capture email addresses of people who subscribe or comment
  • Drive traffic from the blog to linked content

KEY FUNCTIONALITY

  • Users can hide/show sidebar functions - toggling the timeline & posts to fullscreen width
  • Blog has been designed to be responsive, and tested across all key mobile devices & browsers
  • Users can subscribe for blog updates via email
  • Users can comment against content
  • Users can share content via Facebook, Google+, Twitter, LinkedIn and email
  • Widgets with the most recent blog entries & featured posts
  • Categories, tags & blog search functionality
  • Users can click through to BoysTown social properties & links on their corporate site
  • Admin can moderate comments prior to appearing on blog
  • Admin can change sidebar content for featured video and advertising placement
  • Admin can make posts that include: Image galleries, Video, Audio & Article Downloads