Xcom.

SUMMARY

A visually captivating Finding Nemo themed landing page that featured seamless user interactions. Built with JQuery and with no Flash components, it resulted in a free-flowing landing page that was completely mobile compatible.

BACKGROUND

To coincide with Disney-Pixar’s Finding Nemo being re-mastered in 3D and launching in cinemas and released on DVD around the UK, the Tourism Queensland UK team leveraged its partnership with Disney-Pixar to roll out a host of different activities to promote the Great Barrier Reef and Queensland to their target audience.

The brief from TQ-UK required a visually enticing and engaging page to sit within the existing TQ site - to where the main traffic for all external media activity would be driven.

OBJECTIVES

• Leverage the release of Finding Nemo in 3D to bring to life the Great Barrier Reef experiences
• Motivate key target consumers to book a Great Barrier Reef holiday
• Increase subscribers to consumer database

SOLUTION

XCOM designed and created a visually captivating Finding Nemo themed landing page that featured seamless user interactions.

Built with JQuery and with no Flash components, it resulted in a free-flowing landing page that was completely mobile compatible.

The landing page was integrated into the existing Tourism Queensland page where visitors were then prompted to choose one of 4 navigation options, each conveying the key messages highlighted in the brief.