THE WORK
THE THINKING
B2B Campaign invited companies worldwide to compete for the Ultimate Reward – one million dollars (AUD) worth of travel experiences to Queensland, Australia.
XCOM worked with TQ and Sapient Nitro on the campaign.
SUMMARY
XCOM was responsible for data capture, sharing and reporting via social media and email communications in 6 languages.
Integrated into popular Asian social media properties Ren Ren and Mixi – required converting local language API docs to English.
